Allie Raffa



Introduction to Allie Raffa

Allie Raffa is an American YouTuber and Instagram Influencer who has become renowned for her beauty and fashion tips. A talented digital media personality, she utilizes her platforms to educate and inspire her ever-growing fanbase. Well-known for her motivational and easy-to-follow videos and posts, these have made her one of the fastest-growing stars in the online beauty and lifestyle community.


Raffa began her online career when she attended film school in London in 2016. From there, she was inspired to create her own YouTube channel. Quickly gaining notoriety, she proceeded to upload tutorials and insightful videos from her bedroom in her parents’ home. Featuring try-on clothes haul’s, clothing reviews, hair styling tips and tricks and makeup tutorials, her videos were edited with a special flair that grabbed the attention of countless potential viewers and followers. 


Since she began, Raffa has gone on to upload amazing content, featuring various tutorials and reviews, giving her audience helpful advice on everything from hair styling to skincare products. The 24 year old, whose content centers primarily on food, lifestyle and beauty, often documents her everyday life, sharing insights on her wardrobe, her love of animals and her travels around the globe.

Her followings on Instagram and YouTube have both grown to over half a million users in 2021, with more than 270 million views across both platforms. Allie has become a sensation in the online beauty world, and she shows no sign of stopping anytime soon.


Raffa has been featured in numerous campaigns for top international brands, such as Maybelline and Sephora. She has also partnered with Benefit Cosmetics, ColourPop Cosmetics and L’Oreal, utilizing her social media presence to promote these companies’ products. Due to her fan base and her influence, brands such as these have chosen to collaborate with Allie to bring in more potential customers.


Q: How popular is Allie Raffa?

A: Allie Raffa is an extremely popular YouTuber and Instagram influencer. As of 2021, she has more than half a million followers on both platforms, with over 270 million views across both social media sites.

Q: How did Allie Raffa begin her career?

A: Allie Raffa began her career when she attended film school in London in 2016. Motivated by the education she received there, she began creating tutorials and posts from her bedroom in her parent’s home.

Q: What brands has Allie Raffa partnered with?

A: Allie Raffa has collaborated with many big international brands, such as Maybelline, Sephora, Benefit Cosmetics, ColourPop Cosmetics, and L’Oreal.

Related Examples

An example of a tutorial video Raffa has uploaded to her YouTube channel is “How To Wear Summer’s Hottest Trends”. In this video, she highlights the latest fashion trends for summer and demonstrates how to style them with simple, affordable items. Full of practical tips and advice, Allie helps her followers to put together a perfect summer wardrobe in a single tutorial.

In another video called “Organize Your Room Like A Kardashian”, Allie gives her audience some insight on home decor, showing the viewers how to make the most of their existing surroundings. Incorporating elements of different Kardashian-Jenners homes, she makes it easy for her followers to create an aesthetically pleasing and organized environment. 


Allie Raffa is an incredibly well-known lifestyle, fashion and beauty influencer on both Instagram and YouTube. Through her various collaborations with top international companies, as well as her informative and entertaining tutorials and posts, Raffa has become one of the most well-known social media influencers in the beauty and lifestyle sphere.


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