With the fashion industry at a virtual standstill since coronavirus swept through Asia and all of the world’s fashion capitals, fashion companies are pivoting their efforts to help fight against COVID-19 in a number of ways, from mobilizing their seamstresses to create masks for healthcare workers and others in need of personal protective equipment to donating revenue to charities that will help make an impact on those in need due to unexpected loss of income because of the virus. Here is a list of what some companies are doing:
Vestiaire Collective Launches Celebrity Sale To Benefit Hospitals and Research
Vestiaire Collective, the French pre-owned fashion e-commerce retailer, is holding a charity sale to help support the fight against COVID-19. The reseller reached out to its high-profile network of celebrities and fashion influencers, including Kate Moss, Rachel Weisz, Thandie Newton, Anna Dello Russo, Carine Roitfeld, Charlotte Tilbury, Margherita Missoni, Bella Freud, Leia Sfez, Caroline Issa and more, and asked them to pull items from the closets to sell items that will raise funds to help support local hospitals and scientific research. All of the proceeds of the sale will be donated across a number of charities, including The World Health Organization, the Italian Lombardia Region Fundraising, France/Paris Hospitals Foundation and Madrid’s La Paz Hospital.
Prada Goes Into PPE Production
Prada shifted its Montone factory’s capabilities, promising to produce 80,000 medical overalls and 110,000 masks for healthcare personnel in Tuscany after the region made a request. The PPE will be delivered daily, and production will be completed on April 6.
Mango Provides 2 Million Face Masks To Spanish Ministry of Health
Mango delivered 2 million face masks to the Spanish Ministry of Health. The face masks arrived at Saragossa airport. It also will make its logistics capabilities available to Spanish authorities in order to curb the social, economic, and public health consequences caused by coronavirus.
Rails Donates 10,000 Masks
LA-based clothing brand Rails announced that it will be donating 10,000 medical-grade and FDA-approved KN95 masks to hospitals in New York, Detroit, Los Angeles, San Francisco, New Orleans, Atlanta, and more. The brand is also maneuvering garment production to mask production, to create 100 percent cotton masks for personal use and protection, with the ability to create 5,000 masks to distribute, with some hopefully going to California’s large homeless population. In addition, a percentage of all purchases on railsclothing.com will go to No Kid Hungry, which feeds kids whose meals are affected by school closures. Repost @Rails on Instagram, and it will donate an additional $1 to the organization.
Hugo Boss Supports American Red Cross
This week Hugo Boss will donate 20 percent of online sales to the American Red Cross. Visitors to hugoboss.com can also donate directly to the American Red Cross on the website. The German luxury label will also convert its clothing production site in Metzingen, Germany to manufacture face masks in a cotton blend.