Emarketer Spotify 28.2m Apple Podcastspereztechcrunch
With the ever growing number of digital audio platforms and streaming services, it can be hard to keep track of all the data and insights that are available. That’s why Emarketer, a market research and analytics company, conducted a survey of both established and emerging audio services. The results come from the responses of 1,320 U.S. adults in the first quarter of 2021.
Headings and Subheadings
Spotify was the most popular audio service among the respondents. Of the 1,320 U.S. adults questioned, 28.2% said they used the platform. The streaming service offers millions of music and podcast options as well as other features like personalized playlists, artist interviews, and the ability to create “stories.”
Apple Podcasts came in second place in the survey, with 15.2% of respondents saying they used the platform. As the largest podcast directory in the world, it’s no surprise that they had a high usage rate. Apple Podcasts is available on Apple devices and can also be used on other devices like Android devices.
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Q: What advantages does Spotify offer?
A: Spotify offers its users millions of music and podcast options, personalized playlists, artist interviews and the ability to create “stories”. It also offers a wide range of features such as a library of podcast episodes, the ability to follow other users and make playlists, offline listening and more.
Apple Podcasts on App Store:
Apple Podcasts is available for download on the App Store. The app is free to download and offers a vast podcast library with more than
1.5 million titles. It also comes with features such as playlists, show subscriptions, and smart playlist features.
Spotify Free Plan:
Spotify offers a free plan that allows users to listen to music, podcasts and other audio content. The free plan allows you to listen to songs and podcasts on shuffle, save your favorite tracks to your library, and follow other users and make playlists.
Emarketer’s survey revealed that Spotify was the most popular audio service among the U.S. adults surveyed, with 28.2% saying they used the platform. Apple Podcasts came in second place, with 15.2% of respondents saying they used the platform. Overall, both platforms offer users access to music, podcasts, and other audio content, thus providing users with a wealth of content.