Once a fashion item becomes hot, the internet will make its popularity very apparent. Take the Valentino Tan-Go platform pumps, or the Balenciaga Cagole bag—I couldn’t swipe through my feed or browse online without seeing the two front row and center. It was almost comedic.
Of course, part of its widespread presence has something to do with the influence of the fashion It-girl. Usually the first to stumble upon something new and the first to show it on the internet, their endorsement of a piece is usually a clue that it’s about to pop.
Since we already dove into the biggest cult items going viral, I thought I would touch on the low-key finds endorsed by It-girls on their way to stardom. And yes they give big trendsetter energy. Keep clicking to see them all.