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Tarte’s Shape Tape Concealer Is World-Famous—3 Reasons It’s Worth the $30


I know some of you have very mixed feelings about high-end or pricier concealers. I would say rightfully so—some expensive formulas are the same as the ones you find at the drugstore; they just cost a pretty penny more. There is, however, one legendary concealer out there that might not be the cheapest in the world but has garnered a cult following because it’s totally worth the $30 price tag. 

Yep, I’m talking about Tarte Cosmetics Shape Tape Concealer ($30). Pretty much everyone I know uses and loves this concealer, so I decided to hop on the bandwagon and see what all the fuss was about. I’ve come to a few conclusions that I think you’ll want to know about—it’s totally worth a few extra dollars. I’ll give you the CliffsNotes version here and give you three simple reasons to try for yourself.

First, this concealer never dries out your skin, which is common with a full-coverage formula. Second, it doesn’t settle into your pores or look cakey after a few hours, which I wholeheartedly appreciate. Third, it’s incredibly versatile and can be used as both an under-eye concealer and foundation if you feel called to use it in that way. I put this formula to the test and came up with a longer list of pros and cons so you don’t have to. Keep reading below for my before and after shots, application tips, why celebrity makeup artists hoard the stuff, and more.


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